Samsung in Desperate Bid for MP3 Clout

Samsung Electronics is driving itself crazy with MP3 players, churning out products on an almost weekly basis in a desperate bid for recognition as a world leader in the field.

In the U.S., the birthplace of HDD MP3 players, the company has issued a challenge to Apple while introducing to markets its W900,000 (US$870) diamond-studded luxury MP3 players.

But the background to Samsung's MP3 frenzy is best summarized in one word: pride.

They felt it was absurd that Samsung failed to take the lead in MP3 players when it boasted a record US$10 billion in net profits last year and is a world leader in state-of-the-art cell phones and semiconductors. It is ironic that Samsung controls more than 50 percent of the world market for NAND flash memory chips, which are used in flash memory MP3 players, yet has not been able to make a name for itself for its MP players.

"The mood within the company is puzzlement why Samsung can't get recognition for its MP3 players, even through they aren't lacking in quality, design or branding,” a Samsung official admitted.

Full news @ ChosunIlbo

You lack something you'll never have: branding. Samsucks will always be a second-hand company, a copycat jealous on its master: Sony...


Samsung diamond-laced YP-W3